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What an awful “premium” brand. They’re the same ones trying for subscription access to heated seats, remote start, or driver assistance features among others.
What a crap brand.
I think it's already the case on turn signals, but nobody noticed
What's the difference between a BMW and a cactus?
The cactus has the prick on the outside.
That is the weirdest thing. I can understand bottom of the barrel economy brand going "The initial cash is small, but we will nickle and dime you on the service fees and show ads. What can you do, afford a different car? Don't think so."
Premium brand like BMW? What you smoking there in Bavary?
Your customers can afford to choose another car. Your price is high enough people expect smooth nice experience. Not annoying ads or clear pointless cash grabs like charging for already installed seat heaters. Sell the trim package or not.
What people will accept is "okay the maintenance and service at garage costs, if one wants to maintain this in nice condition". Those suspension bushings, dampers, springs, tires and so on still need the normal amount of premium garage priced maintenance.
I hope the slate truck does phenomenally well for several reasons, but one of them is most certainly to spank the fuck out of these shit-ass manufacturers who want to gaslight us into thinking screens were ever a good fucking idea for an automotive interface.
The EU should ban this crap as soon as possible, it is clearly a distraction from driving
Given EU have created laws to require physical knobs for key features, I'd imagine this will be stopped as well.
BMW is the brand that tests for profit initiatives to see if they stick, I recall them being reported to attempt seated heating as a subscription a few years back
This is one of those things that might actually serve to push the notion that digital devices (including cars now) should be required to be capable of installing independent operating systems, especially open source ones.
I'd absolutely require military devices to be driven by open source software. And yes, that's a security liability, but security-by-obscurity is an even greater liability.
In the case of consumer devices, open-source access would be a means of protecting the end user from predatory software rife with dark patterns.
And yes, that's a security liability
Hardly. If anything it's a benefit to security. You don't have to run all the secret stuff using FOSS stuff. Just anything that runs the hardware (like the OS itself).
If this shit came on while driving I would wreck the car ans sue the shit out of BMW.
But I'm not an asshole, so I'll never own a BMW...
It is illegal to show anything like that while the car is in gear.
However, it's completely fine as soon as you turn it on, or are sitting parked, or in aux mode.
Turn on car, forced to watch an ad before you can shift into drive. Turn off car, forced to watch an ad before the doors unlock and let you out. This is the future...
BMW exec just came in his pants
How much can we pay to buy a PSA about using the fucking turn signals?
I would absolutely hack a car to remove garbage like this. The people who paid the cost of entry for these cars may be putting up with it now, but that won't go on forever as it slips down the model line into cars normal people can acquire.
And then they will all be asking, why are people buying chinese cars
Chinese cars won’t be immune to this. My TV in China played ads every time it was turned on. No choice. The elevator played ads as I went to my floor in a private residential building.
Not sure why you’d think Chinese cars would be better.
I intentionally bought a car with the least intrusive ipad and if a company ever comes out with a car that is all analog I will only buy that car. Honestly the ipad wouldn't even be needed if they just gave me a place to dock my phone.
Sounds like you'll be buying a Slate.
i have an aging wrangler 2015jk. I am not looking forward to a new car payment but if i can get something with no bells or horseshit I might!
It doesn't make things much better, but:
the ad appears when the car is started, with an option to play it or not being displayed on the screen. I suppose that’s better than it autoplaying, but just barely.
Also, it doesn't play while you're driving.
BTW, according to BMW it's not an ad, lol:
To celebrate the partnership with Spider-Man™: Brand New Day, BMW has a special surprise for its drivers. The Spider-Man™ Animation will be available (in participating markets) to all customers with suitably equipped vehicles ... bla bla bla
Once again: since there's no way of getting around surveillance & IoT bullshit in cars, I'm just going to have to take extremely good care of my old clunker.
I already hate the random length warning to obey road laws.
I will continue to pray for Slate to not completely suck. There's a "smart" module that has a cellular modem, but it's something you have to opt into and pay for it.
Ah yes, this is a partnership, not an ad.
Some marketing executive earned their paycheck for the month by coming up with this…
How long until you have to watch an ad before you can start going with the car?
Driver awareness camera detects inattentive driver. Ad restarting, please pay attention
McDonald's \o/
The most amazing thing about all this is the execs that came up with the idea genuinely seem to think people want this.
How out of touch can you get?
Nope. They didn't think it was a great idea because people will like it. They thought it was a great idea because of money.
No, they think shareholders want it. They don’t care about consumers at all. The shareholders are the only people companies care about. The consumer doesn’t matter at all.
If you have worked with marketing or brand of a large corp, those people are always the furthest away from the real work a company does. They have no idea of the real customer base, only numbers on engagement and NPS reports.
There's nothing like the freedom of having a car, trapped in a traffic jam, being forced to watch adverts. At least you won't notice all the cyclists going past you.
Prime example of enshittification
Totally safe from this as I can't fucking afford a new car.
There isn't much luxury in a car that annoys you with ads, is there?
But hey, maybe there's an extra-super-luxury subscription that lets you turn off the ads. You know, like YouTube Premium or something, except that the free version already costs several tens of thousands of dollars.
It's a win-win: insecure rich guys can feel superior again and BMW gets $.
It's not an ad it's an exciting premium experience.
That’s only fun for idiots and only once or twice.
The insurance industry, on the other hand, will have a field day.
I dream of the day all marketing people are flung into a mass grave.
I mean, this is just crap marketing from incompetent idiots.
A better marketing strategy would be to have Spiderman themes for the infotainment, and i don't just mean a generic Spiderman wallpaper and icons, no, make an Avenger's computer UI design that fits the theme, complete with themed sound and lighting effects. The tech is there, don't just limit it to just displaying a video.
You could easily do that for different movies/brands without it being seen as marketing slop.
I mean if they wanted a themed UI from the Agents of Shield franchise they could make a Shield one and a Hydra one. When selecting the Hydra, the lightshow could make it look as if Hydra is taking over the car.
But good marketing today is a lost art, slap a video on everything, produce a shitload of crappy stickers with the generic logo of the film, produce from low quality "limited edition" collectors item....
This is just boring, but make the movie universe seem real, and you got a hook that will not only work, but actually be praised.
Sooo BMW drivers are gonna drive like bigger assholes now?
Distracted assholes, yes.
I love this for them
How considerate, after you watch the ad, they leave a new button on the dashboard, so you can watch the ad again and again
They won't let you play YouTube videos but they can play this shit? Fuck that
Cars have gotta be the worst possible place to put ads. Distracted driving is already a problem, this is just going to make it worse
