this post was submitted on 14 Aug 2026
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…new research published Friday and shared exclusively with the Guardian found that companies that resisted the pressure and kept their DEI practices, including Costco, Apple and Delta Air Lines, performed just as well as their competitors who pulled back.

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[–] BassTurd@lemmy.world 20 points 2 hours ago (1 children)

I've walked into a Target one time since they used the excuse of political pressure to drop their dei initiatives, and haven't made a purchase. I can't control a lot of things, but what I can do is not give money to shitty people and companies (short of taxes and other legally required payments). The list keeps growing, and I'm far from perfect at avoiding places, but the spend has definitely gone down at most of these places that I'm aware of.

[–] yeahiknow3@lemmy.dbzer0.com 4 points 40 minutes ago (1 children)

Target has completely changed direction, btw. They fired the asshole CEO and flipped 180. Public is understandably hesitant to trust, but keep in mind Target is based in Minneapolis and they were not happy.

[–] UnspecificGravity@piefed.social 4 points 23 minutes ago* (last edited 22 minutes ago)

Target actually has an entire surveillance and video forensic side business based in Minneapolis that works closely with Federal law enforcement and almost certainly worked directly with ICE and their operations in Minneapolis and is likely why they were exceptionally aggressive in that city.

https://www.washingtonpost.com/archive/politics/2006/01/29/retailer-target-branches-out-into-police-work-span-classbankheadminneapolis-forensics-lab-donations-help-law-enforcement-agenciesspan/32273b10-40fa-4db4-a4a1-88b77eafb891/

https://kpfa.org/area941/episode/the-hidden-side-of-target-surveillance-policing-and-a-call-for-scrutiny/

https://www.ojp.gov/pdffiles1/nij/grants/237917.pdf

https://www.bloomberg.com/news/features/2021-08-25/how-target-tgt-police-surveilled-black-neighbors-in-inner-cities

Target is the tip of the fucking spear when it comes to fascist corporate/state law enforcement collaboration. They are NOT on our side and never have been.

Most, if not all, large corporations are inherently evil. Target is exceptional in that they have made a deliberate choice to make evil a core element of their business operations.

[–] AgentSeven@lemmy.zip 2 points 46 minutes ago* (last edited 45 minutes ago)

"It is not enough to succeed. Others must fail." - Gore Vidal

[–] ceenote@lemmy.world 48 points 3 hours ago (1 children)

It's probably not just the policies themselves. Caving to that type of pressure raises a big red flag about leadership competence.

[–] UnspecificGravity@piefed.social 1 points 28 minutes ago

Companies didn't adopt DEI to "go woke" they adopted it because it gave them access to a larger talent pool, which was often cheaper because they had not previously been recognized and therefore didn't have the work history to command higher wages. There was always a business case to be made for this kind of program and its why it was so broadly implemented.

No one abandoned programs like this because they were costly or harmful, the only companies that did so were trying to score political points with jerks. And the outcome of that is pretty predictable.

[–] UnderpantsWeevil@lemmy.world 76 points 4 hours ago* (last edited 4 hours ago) (2 children)

Company A: "We're done with this DEI shit. Fire everyone browner than a paper bag and promote only the most nepotistic failkids during White Boy Summer"

Company B: "We're going to continue hiring and promoting on merit and... oh wow, we've got a bumper crop of talented, motivated LGBTQ and POC suddenly lining up outside the door."

Wonder what happens next

[–] TheGoldenGod@lemmy.world 31 points 3 hours ago (1 children)

Company A starts what we’ve discovered is essentially an inbreeding program, with extra steps. Generations of it will fail and live off large corporate bailouts, which it will later use to try eating smaller companies to appear successful from the outside to the less educated public.

[–] UnderpantsWeevil@lemmy.world 5 points 2 hours ago

Company A starts what we’ve discovered is essentially an inbreeding program, with extra steps.

The Habsburgs prove you can keep grinding on for a while even when you're inbreed to shit. But the notion that you need to inbreed in order to get ahead in business is borderline superstitious. Rather, large and entrenched businesses have the luxury of doing this inbred bullshit so long as their social networks can support a steady business income from monopolized industry and captured markets.

[–] sodiumbromley@lemmy.blahaj.zone 18 points 3 hours ago (1 children)

And as a trans person I'll also say my Costco membership isn't going anywhere. That'd also because I have a big dog and she can't afford est anywhere else.

[–] Dultas@lemmy.world 7 points 2 hours ago (1 children)

Even though they're cheap you shouldn't feed dogs hotdogs /s

[–] BassTurd@lemmy.world 2 points 2 hours ago

Coincidentally, I had to give a past dog pain meds after an ACL surgery, and the pills were notoriously bitter and awful. Hiding them in hotdogs worked for a little while until she tasted a pill once. We also did cheese and chicken, which again worked until she tasted a pill then didn't trust us anymore. It was a long couple weeks.

[–] aceshigh@lemmy.world 1 points 1 hour ago

So this is saying that pulling back dei practices did not negatively impact the companies. I would love to see the comparison of projected revenue and benchmarks.

[–] captainlezbian@lemmy.world 1 points 1 hour ago (1 children)

I'm surprised it's only just as well. DEI is meant to help the cream rise to the top

[–] UnspecificGravity@piefed.social 2 points 20 minutes ago

Yep. These practices were not adopted because corporations are nice people that wanted to help improve society. They were implemented because they are good at identifying talent at bargain prices.

[–] CharlesDarwin@lemmy.world 2 points 2 hours ago

LOL, not all that surprising.

[–] jim_v@lemmy.world 1 points 3 hours ago
[–] lemmyng@lemmy.world -2 points 3 hours ago (1 children)
[–] lIlIlIlIlIlIl@lemmy.world 14 points 3 hours ago (1 children)

Incorrectly searched for “tim cook trump,” when it seems like the intent was to search for Apple’s hiring and retention practices

[–] n4ch1sm0@piefed.social 10 points 3 hours ago (1 children)

That being said, Tim Cook kissing the ring and Trump's ass puts just as bad a taste in my mouth about Apple as it does companies that did strip their DEI policies.

[–] NoForwadSlashS@piefed.social 2 points 1 hour ago

I can't imagine Trump's ass tasting good to anyone