this post was submitted on 06 May 2026
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[–] DigDoug@lemmy.world 5 points 3 hours ago (2 children)

Duh.

The owners of something as valuable (monetarily, at least) as TikTok sure as shit aren't going to support anything even remotely resembling left-wing politics.

[–] Etterra@discuss.online 1 points 9 minutes ago

Even if they didn't do it on purpose I suspect the algorithm just calculated that right-wing was gonna get more attention by nature. I recently saw a video by an analyst (I don't remember who, so grain of salt, but) and basically right wing generally tends to get reactions by the right and rage or debunking reactions from the center/right-left, while left wing generally tends to mostly get engagement from the left/far-left. Which means a net higher engagement from right-wing content, and since the algorithm bumps higher engagement content, it's more likely to create a feedback loop without the company having to stack the deck at all.

[–] JasonDJ@lemmy.zip 3 points 2 hours ago* (last edited 2 hours ago)

Not just TikTok.

You can squeeze nearly every big brand in there. Left wing philosophy is completely antithetical to big businesses.

TikTok is a great example because it's relatively new and very popular. But the same is true for nearly every corporate/for-profit social media company you can think. And legacy media, for that matter, too.

They have the ability to exert control over the content that billions of people look at every day. You would have to be incredibly naive to think that's a power that they wouldn't use in their interests.

You get extremely cynical, you could even start to question how people are portrayed in art...movies, books, music, etc. Archetypes are often intertwined with stereotypes. For a long time, the bad guy was always Russian. Then they were Arabic. The western patriarchy always prevails.

And it seems strange to me how all the biggest mainstream rappers continually perpetuate negative black stereotypes.

I could go on...