politics
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While you're not wrong, I believe it works for another reason. Almost nobody forms and acts on a political opinion in complete isolation; most of us follow the herd to a greater or lesser extent. And if we consider "herd followers", (ie. people whose choice of political action or inaction is primarily motivated by what they see other people around them doing) as a demographic, it would be an overwhelmingly huge demographic, the majority of the population. There's any number of reasons why people might act this way. Maybe they lack the resources or confidence to form an independent political opinion. Maybe they made a pragmatic choice for the sake of their own personal safety, or that of their children. Maybe something in between.
But the important point is that this demographic is huge, so much so that no political movement could hope to succeed without courting them effectively. How do you get these people to join you? Well, that's simple, they are herd followers, so you have to be (or appear to be) "the herd". When you see 7 million people in the streets, the message is clear. That's the herd. That's the way the wind is blowing. That's how you get that demographic on your side, and when you do that, you win.