this post was submitted on 08 Feb 2026
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They have been doing this ever since I can remember. I recall that they allegedly tried to convince the shopper that it is '50%' or '80%' off. A few times I think it was '90% off'. Kudos to Quebec for having the courage to investigate and prosecute. I don't think it will change much, however. Once, I had a clerk tell me 'Don't buy it now, tomorrow it will be 50% off'. He showed me the schedule of 'price reductions' for it for the next 12 months. If I waited eight weeks, it would be 75% off.

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, Canadian Tire admitted liability for five of the products under investigation, including Henckels and Cuisinart knife sets,

Ah yes, the classic knife sets that are always $800 but 60% off or whatever.

That's like industry standard at all box shops, always on discount for never full price.

[–] MakingWork@lemmy.ca 27 points 2 days ago

The office concluded Canadian Tire had attempted to convince consumers that sale items were on deep discount by including an artificially inflated regular price on its advertising material.

Analysis of sales data showed that the products in question were rarely sold or advertised at the so-called regular price.

Under the agreement reached between the parties, Canadian Tire admitted liability for five of the products under investigation, including Henckels and Cuisinart knife sets, Lagostina and Heritage cookware, and a Dewalt cordless drill.

Canadian Tire can choose to be less obvious by advertising at the "regular price" more. Or by showing a lower regular price. Or continue this practice because $1.3M doesn't hurt their profits.

[–] T00l_shed@lemmy.world 23 points 2 days ago (1 children)

Annnnd how much did they make? If it was 500k then great, a decent fine. If they mad millions during that time the fine should be higher, and the execs thrown in jail

[–] FireRetardant@lemmy.world 13 points 2 days ago (2 children)

Thats the beauty of doing it this way. It obscures the data so they can't easily determine how much that specific trick influenced their profits.

[–] T00l_shed@lemmy.world 6 points 2 days ago

Then they should also be fined for lack of transparency

[–] iamthetot@piefed.ca 3 points 2 days ago (1 children)

they can’t easily determine how much that specific trick influenced their profits

Why should the fine be based on that?

[–] oascany@lemmy.world 2 points 1 day ago (1 children)

Because they're fining based on the legality of one specific trick, so it makes sense to dis-incentivise that specific trick by fining the entire profit made off that specific trick (plus some).

[–] iamthetot@piefed.ca 2 points 1 day ago (2 children)

But you can't quantify how much that trick earned them. How many customers went to Canadian Tire to buy that item, and then also bought others things while they were there? Would those customers have gone to Canadian Tire otherwise without that "sale"? Were they incentivized to spend even more because they thought they were saving money with that "sale"?

[–] oascany@lemmy.world 2 points 21 hours ago (1 children)

You responded to someone saying it's really difficult to quantify by asking why they should even base the fine off this quantification. I explained why, and your response is, "yeah but it's too hard to quantify." No shit Sherlock.

[–] iamthetot@piefed.ca 1 points 21 hours ago (1 children)

My point was, why does that matter? They profited from false advertising; fine their total profits.

[–] oascany@lemmy.world 1 points 21 hours ago (1 children)

Sure, that's an easier way of doing it. I don't really have a problem with that except that it can easily kill a business to fine their total profits if the period is long enough.

[–] iamthetot@piefed.ca 1 points 20 hours ago (1 children)

Why should I care that a business which was breaking the law gets fined into nonexistence? Like, of course I feel for the workers, it's not most of their faults, but if we believe in the free market then another will fill that gap.

[–] oascany@lemmy.world 2 points 20 hours ago

Imo fining all profits made by using misleading practices is just as disincentivising without introducing the instability that immediate business death brings. I'm gonna stop trying to convince you of this though, I think we just differ on some fundamentals.

[–] GameGod@lemmy.ca 1 points 23 hours ago

I'm confident someone has done a price model comparing doing these "fake sales" vs. "real sales" vs. "no sales", ergo it is possible to quantify the damages. Smart/big businesses don't make decisions without doing the math first and then testing the price strategy, and that diligence could have been used against them to determine damages.

[–] SamuelRJankis@sh.itjust.works 6 points 2 days ago (1 children)

Couple weeks ago they had a 20% cashback with $10 off $80 sale that stacked. These types of sales is really the only time I shop there given how bad their usual prices are. I had to add some filler items to get to $80 but I was close anyways, they cancelled 1 of my items twice due to the website showing wrong stock amounts. This was in addition to it website barely being useable to begin with.

I really want to like Canadian Tire for what it once was, in addition to it being the only general hardware accessible to many rural Canadians but they make it really hard.

[–] SaveTheTuaHawk@lemmy.ca 1 points 19 hours ago* (last edited 19 hours ago)

They used to return 5% of purchase price if you paid cash. This was to avoid charges by credit card companies.

Now it's fuck all.

[–] ZombieCyborgFromOuterSpace@piefed.ca -5 points 1 day ago (2 children)

Meh. I try to avoid Crappy Tire as much as I can. I haven't bought a product there in the past 20 years that wasn't broken inside the package, or broke about a couple of minutes after opening the package. The shit they sell is so cheap, it's ridiculous.

[–] SaveTheTuaHawk@lemmy.ca 3 points 19 hours ago (1 children)

Chinese Tire would be more accurate.

Slams desk

THANK YOU!

[–] oascany@lemmy.world 2 points 1 day ago (1 children)

I shop there on the regular and have never encountered this, I actually trust their quality significantly more than other similar stores.

[–] SaveTheTuaHawk@lemmy.ca 3 points 19 hours ago* (last edited 19 hours ago)

In my area, if you want a $9 tool, you have to push a red button to get some pissed off teen to open the case, then they perp walk you to the front of the store.

I stopped going there after they mounted a set of winter tires on my car and didn't balance them. The brand has literally become lore in Canada for second best, only frequented by Boomers now.

No problem buying better tools at Princess Auto.

[–] snoons@lemmy.ca 4 points 2 days ago (1 children)

Importantly, no customers were overcharged and the matter is now concluded.

Arguable, all things considered.

[–] DarylInCanada@lemmy.ca 3 points 1 day ago

Arguably the customers who paid full price were certainly overcharged.

[–] panda_abyss@lemmy.ca 4 points 2 days ago

This feels too low.Β 

Store count times times products times customers is way bigger than this

[–] iamthetot@piefed.ca 2 points 2 days ago (1 children)

Interesting to see this when I just posted about Memory Express doing the same thing last week. I don't think MemEx does business in QC but could be wrong about that. Would love for this shit to be investigated and punished across all areas of the market.

[–] cyberpunk007@lemmy.ca 1 points 1 day ago

Fuuuuck. You had to ruin memory express for me? Where else do I go now that isn't some shitty best buy for PC hardware...

And I don't mean online retailer either. Sometimes I really need same day shit and to go in store.