this post was submitted on 09 Sep 2026
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The band Muse has surrendered its Instagram and X handles to Meta after the release of its new AI agent, Muse.

The English rock band Muse has been renamed on Instagram and X from “Muse” to “museband.”

Despite the band Muse having had its Instagram account since 2012 and its X account since 2008, it has seemingly surrendered the handle to Mark Zuckerberg’s newest AI agent.

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[–] OpenPassageways@programming.dev 15 points 57 minutes ago

Probably Meta paid them off. I bet the band wasn't even involved, probably Meta negotiated with the marketing division of the record label.

[–] LiveLM@lemmy.zip 3 points 19 minutes ago

"Your personal AI agent that gets things done" must be this year's most uttered phrase.
I've yet to see it amount to much.

[–] motruck@lemmy.zip 13 points 2 hours ago (1 children)

This is what you get when you use their platform. If muse and others used something they could control with their identity this wouldn't be a problem.

[–] gwl@lemmy.blahaj.zone 1 points 6 minutes ago

They don't actually use fbook/insta, you know that right?

It's a marketing tool for the band, that's all.

Honestly, I doubt any of the band have personal accounts on any social media

[–] Bananskal@nord.pub 14 points 2 hours ago (2 children)

I never realized how crooked Zuck's nose is.

[–] very_well_lost@lemmy.world 10 points 2 hours ago

The nose all those smart glasses wearing perverts deserve after being repeatedly punched in the face.

[–] Damage@feddit.it 4 points 1 hour ago (1 children)

Didn't he take up some fighting sport? maybe that's a consequence

[–] orenj@leminal.space 3 points 39 minutes ago

Hope he receives more consequences

[–] MoreZombies@quokk.au 1 points 1 hour ago

fukken zukk

[–] MissingGhost@lemmy.ml 3 points 1 hour ago

Just like the Gemini protocol vs Google Gemini.

[–] grrgyle@slrpnk.net 5 points 2 hours ago

I did av for muse once. It was a really bad crowd. I was ashamed for them

[–] Kiernian@lemmy.world 169 points 6 hours ago (1 children)

"Surrendered" is only applicable if the band had a choice.

Remember folks, calling out shitty wording is necessary to defeat propoganda.

[–] SarahValentine@pawb.social 16 points 5 hours ago* (last edited 5 hours ago) (4 children)

They had a choice. They chose to advertise themselves on the "Grandma's Racist Rants And Old White Guys With Sunglasses Who Hate Poor People" platform. Color me shocked that it's turning out to have been a bad choice.

[–] LotrOrc@lemmy.world 11 points 2 hours ago (1 children)

They've had their accounts since 08 and 12. Its harder for a band of their size and fame to just leave these platforms than it is for a regular person, and most regular people still go on Instagram at least if not Twitter as well.

[–] SarahValentine@pawb.social 1 points 2 hours ago (1 children)

You say "hard" like it's a thing they are in some way bein restrained from doing. I mean, by anything other than their own greed.

[–] neatchee@piefed.social 1 points 1 hour ago (1 children)

I squat my name on Twitter because I don't want it taken. I don't use the platform except to log in periodically to keep it active.

I would be pissed if it were taken from me.

Does that make me greedy?

[–] SarahValentine@pawb.social 0 points 54 minutes ago* (last edited 54 minutes ago) (1 children)

I squat my name on Twitter because I don’t want it taken. I don’t use the platform except to log in periodically to keep it active.

Sounds reasonable if you give a shit about what people who still use Xitter think. Doesn't sound anything like what Muse and artists like them do though.

Does that make me greedy?

No, but what you describe doesn't generalize to the real situation we're talking about here.

[–] neatchee@piefed.social 0 points 41 minutes ago (1 children)

It's not that I care what people on that platform think. It's that I care what shows up in search engines and whether my brand is diluted by people other than me.

And that is exactly the same thing at stake for bands and the like.

Headlines don't get unprinted. If Muse quit Facebook or Instagram, especially after already having a presence there, it would be trivial for someone to swipe their brand identity and start posting horrible shit to generate headlines. And that is a bell that can't be unrung, in addition to having material cost to address if and when it happens.

And I haven't even mentioned the network effect.

Brand management is really difficult and even more delicate. Maintaining a token presence on some of the most popular platforms in the world is a no-brainer for anyone who cares about their brand.

I think it's fair to ask extremely popular, highly visible bands and such to take a stand and loudly quit these platforms.

I don't think it's fair to expect it of them.

[–] SarahValentine@pawb.social 1 points 36 minutes ago

It’s not that I care what people on that platform think. It’s that I care what shows up in search engines and whether my brand is diluted by people other than me.

So get an actually original brand name and sue people who fuck with you.

Headlines don’t get unprinted. If Muse quit Facebook or Instagram, especially after already having a presence there, it would be trivial for someone to swipe their brand identity and start posting horrible shit to generate headlines.

And it would be equally trivial for anyone to communicate to the world that they do not use facebook or insta, and that if anyone shows up there under the brand name they're a fake. It's not a parking lot. They're not in your space. If they impersonate you that's, again, something you could take them to court over. At no point are you required to support a pro-fascist platform by showing up to make sure nobody pretends to be you in a place nobody who cares about you should ever go. Holy shit, how is this hard to grasp.

[–] xtr0n@sh.itjust.works 34 points 5 hours ago (1 children)

I absolutely hate that so many people still use these shit platforms run my the worst people on the planet. That said, if you are famous, there is a dilemma where, if you refuse to use these platforms, someone will make a fake account that purports to be you.

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[–] AmbitiousProcess@piefed.social 22 points 5 hours ago (14 children)

They chose to advertise themselves on the “Grandma’s Racist Rants And Old White Guys With Sunglasses Who Hate Poor People” platform.

While true, they also advertised themselves on a platform most Americans use.

Say what you want about someone's ability to not use a social media platform in the first place, but if you're a band that depends on... people, it's hard to just decide not to put yourself out there on a platform where so many people are.

The network effect is real. It's where people's friends, family, celebrities, bands, etc all are. Leaving means leaving people who are important to you.

A lot of people find it easier to leave platforms like Twitter now, because the platform is such a shell of its former self that it doesn't even provide what many people originally came there for, but if you're on Instagram, Facebook, etc, it still often provides people with easy communication to/from family and friends, and organizations like bands with access to an audience, promotion, visibility, etc.

Leaving the platform means leaving fans, and giving up visibility. I wish everyone could just quit Meta's platforms and crush the company, but there's a very simple collective action problem at play here that makes it very difficult, don't discount that.

[–] jtrek@startrek.website 6 points 4 hours ago (2 children)

I think it applies differently to famous, rich, figures who already have an audience. They could loudly announce they're leaving facebook. A chunk of their fans would follow. They're already rich, they can tank losing some fans. It would be better for everyone to get people off Facebook platforms and onto open ones.

Some local band that's struggling to get their first EP out I could maybe cut some slack on going to where the people are.

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[–] Waterpumpee@lemmus.org 2 points 3 hours ago

after being in the industry for a quartercentury, they prolly belong to that grandma old guy w sunglasses group themselves haha.

[–] Sanctus@anarchist.nexus 148 points 6 hours ago (10 children)

Not to defend rich people, but the dude who had X since the beginning of time just had it taken from him. I assume the same thing happened here. They just woke up and were suddenly muse band. Mostly because I dont see Meta or any tech company ever asking for shit nowadays. Just smash and grab.

[–] Cethin@lemmy.zip 7 points 3 hours ago (1 children)

If they post something saying that, I 100% believe it. If not, I'm assuming they sold it.

Ya, given zuck doesnt own X the most probable answer is they cut a big fat cheque. Im sure we'll find out soon enough either way.

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[–] tommy_91@lemmy.world 65 points 6 hours ago

Having the handle since 2008 and still not owning it says everything. Your account is only yours until the platform wants it back.

[–] oce@jlai.lu 34 points 6 hours ago (3 children)

I guess their time was running out.

[–] slaacaa@lemmy.world 3 points 2 hours ago

Yes, it’s all just hysteria

[–] BeatTakeshi@lemmy.world 7 points 3 hours ago
[–] wieson@feddit.org 1 points 2 hours ago

How did it come to this?

[–] BeatTakeshi@lemmy.world 4 points 3 hours ago

Maybe they got a big check and were already planning to quit that dumpster fire anyway

[–] snooggums@piefed.world 44 points 6 hours ago* (last edited 6 hours ago) (1 children)

They could have just used 'museagent' for the new slop account and left Muse alone.

[–] AdolfSchmitler@lemmy.world 2 points 1 hour ago (1 children)

Literally just call it "MuseAI".

[–] T156@lemmy.world 1 points 11 minutes ago

How long did the metaverse last? Will muse AI last longer?

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