cross-posted from: https://feddit.org/post/23276653
this post was submitted on 31 Aug 2026
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I'm sorry, I was unclear. The part where Nike didn't give up creative or manufacturing (or distribution) control is totally believable - the part I'm struggling to find credible is that he couldn't then find anyone willing to agree to manufacture shoes to his specs and then let him arrange for distribution. That's... just not how that works. Donald "the rapist" Trump can figure out how to do that, but Ye couldn't?
I can totally believe nobody came to him about it, but all that means is he didn't want to work with a generic brand he approached. It would have been almost trivial to solve the problem if he were serious about an affordable clothing brand, rather than a trendy clothing brand.
I don't know all of the details but I do remember him pushing this hard... going on talk shows, going on the radio, etc... and nobody would bite
He kept telling the story about how he use to just make beats and nobody would believe he could rap. Now he's a big rapper trying to make fashion and nobody believes he can do it. In fact I believe this is when he got in that big fight on the radio with the DJs
So the story was always that he wanted to make a Yeezy brand of clothes and shoes but keep the price low so that kids could afford it, but nobody wanted to work with him. Sounds like they were happy to slap his name on expensive clothes but not cheap stuff; and nothing long-term, short-term limited run type of thing
I'm not Kanye or an executive at Nike so I don't have all the details, but that is what he was preaching at the time
Kanye was a good dude. But he's Bipolar and he doesn't take his medicine so he's crazy as shit now